Meta intensifies its pressure campaign on TikTok and YouTube, running full-page ads in US newspapers demanding they adopt comparable teen safety protections (Alexandra S. Levine/Bloomberg)

Meta Platforms has launched a public pressure effort against TikTok and YouTube, placing full-page advertisements in U.S. newspapers that call on the rivals to implement teen safety measures comparable to Meta’s own policies. The ads explicitly demand that the competing platforms adopt similar age-verification, content-moderation, and parental-control features to protect younger users.