Meta is putting its muscle behind Muse as the AI app takes off

Muse reached 3.4 million downloads after Meta Connect introduced video chat, Mac support, a dedicated email, partner connectors, and smart-glasses plans. Sensor Tower recorded a 27% increase in daily active users following the conference. The app has topped the U.S. App Store and Google Play charts since September 18–19. Meta’s house ads and cross-platform promotion accounted for only 6% of total ad impressions, showing organic growth drives traction.