Meta launched a Mac app to put its AI to work for businesses

Meta’s native macOS 15+ app lets users watch any window, read its text, and answer questions about visible content, with dictation triggered by Option-Space. It integrates Instagram, Facebook, ad accounts, and Google Workspace to retrieve performance data, suggest posts, generate decks, documents, spreadsheets, and schedule recurring reports, while also providing public brand insights. The free 16 MB beta runs on Apple-silicon Macs, includes a media-task sidebar, supports image generation, file attachment, and recurring briefings; advanced capabilities require a paid Meta One plan.