Meta’s Muse Charm looks like a Tamagotchi, but it’s tapping into a much newer trend

Meta’s Muse Charm is a pocket-sized, customizable AI avatar that resembles a Tamagotchi and targets Gen Z consumers who favor dangling accessories. The device taps into the growing bag-charm market, which analysts project will exceed $1 billion by 2030, and aligns with a retro-tech trend that sees older gadgets repurposed as fashion items.