Ok, can we actually cool data centers with our pee?

Liquid Death’s tongue-in-cheek ad with former NFL star Jason Kelce suggests using urine to cool AI data centers, but experts clarify that actual cooling relies on recycled water derived from treated wastewater, not raw pee. Treated water—processed through membrane bioreactors, reverse osmosis and UV—offsets potable-water demand and is already widely used for data-center evaporative cooling.