Price increases suddenly hit Apple TV and Apple One

Apple raised its US Apple TV subscription to $15 per month, up from $13, and increased the annual plan to $120, a $20 rise. The individual Apple One bundle now costs $22 per month, a $2 increase, while other Apple One tiers stay the same. New users see the changes immediately; existing subscribers receive them after a one-month notice. This marks the fourth price hike in four years, with monthly fees having tripled since the service launched in 2019.