Roku is expanding its premium TV lineup with its first OLEDs

Roku’s Pro Series OLED (55- and 65-inch) launches now on Amazon for $999, featuring 4K 120 Hz, Dolby Vision, Smart Picture Max, Automatic Game Mode, AMD FreeSync Premium, and a backlit voice remote. The Pro Series LX OLED, priced at $1,299 and arriving October 2026, offers a brighter panel, 144 Hz variable refresh rate, an advanced polarizer to cut reflections, and a rechargeable voice remote.