Roku unveils its first self-branded OLED smart TVs, starting at $999 for 55" and 65" 120Hz models and $1,299 for 144Hz models, sold exclusively via Amazon (Chris Welch/Bloomberg)

Roku’s first self-branded OLED smart TVs launch on Amazon, offering 55-inch and 65-inch models with 120 Hz refresh at $999 and a 144 Hz version at $1,299. The TVs integrate Roku’s streaming platform directly into the display, targeting premium-price consumers seeking high-refresh-rate OLED performance.