The state of the American advertiser

Rob DeSalvo returns as Managing Director, Americas at Perion after a decade with the company, citing its evolved technology and expanded offerings for advertisers. He stresses that modern marketers must link media spend across CTV, digital out-of-home, retail media, social, and the open web to clear business outcomes such as sales, customer acquisition, and lifetime value. Perion’s AI-native platform aims to enable faster, data-driven decisioning across these fragmented channels.