Stop Eating Lady Gaga's Oreos

The article recounts Pearl Jam’s 1990s backlash against commercial success, noting their refusal to make videos, photos, or interviews and the criticism they faced for “selling out.” It contrasts that anti-consumerist era with today’s pervasive artist brand partnerships, citing examples such as Meghan Thee Stallion’s Popeyes franchise, Ice Spice’s Dunkin’ Donuts drink, and Iggy Pop’s insurance ads.