Threads is overhauling its in-app analytics with more details, except for link clicks

Meta has revamped Threads’ in-app analytics, adding an AI-generated “insights” panel that summarizes post performance, flags whether metrics are higher, lower or typical, and identifies which interest-based communities, days and times drive reach. The update retains granular views, viewers, likes and reposts but omits any data on link clicks, which Meta has removed without explanation.