Two 21-year-olds built an AI that runs online stores

Nurtilek Raimzhanov and Zuhayr Abdullazhanov founded Siml after selling hand sanitizer during the pandemic; the company now operates over 1,000 online stores and is backed by top Silicon Valley investors. Their AI platform automates tasks such as listings, advertising, and compliance, addressing new customs requirements and improving conversion rates for AI-generated traffic. Siml’s technology responds to rising e-commerce volume, projected to reach $6.9 trillion in 2026, and the growing need for machine-readable product data.