At the unBoxed conference, Amazon moves AI from being a feature to playing a more central role in ad-buying and brings previously separate ad workflows together (Ronan Shields/Digiday)

President Trump signed an executive order requiring federal agencies to label artificial intelligence as "Super Intelligence" or "SI." He also released a voluntary, morally binding AI accord with tech leaders that emphasizes self-regulation and external auditing. Additionally, OpenAI launched "Dots," a suite of always-on agents powered by GPT-6 Astra for professional users.