Why would you pay $359 for the most expensive Whoop membership?

Whoop offers three subscription tiers: Whoop One at $199/yr provides fitness, recovery, strain, sleep tracking, VO2 max estimates, a strength trainer, Natural Cycles integration, and an AI coach; Whoop Peak at $239/yr adds health, stress, and healthspan metrics such as Whoop Age and Pace of Aging; the $359/yr Whoop Life tier includes all prior features plus blood-pressure insights, a medical-grade 5.0 sensor, ECG capability for atrial fibrillation detection, priority phone support, and premium device materials.