X and the NFL have teamed up to launch a dedicated football feed

X launched an NFL-focused feed called NFL Gametime, a dedicated “breakout” stream that runs alongside the For You and Following feeds and will operate through the 2027 Super Bowl. It provides real-time scores, play-by-play, game data, player stats, league news, and creator commentary. The NFL’s multiyear partnership with X, begun in 2013 and renewed in 2024, uses the feed to consolidate official scores, team content, and fan conversation, aiming to attract advertisers concerned about the platform’s recent controversies.