X launches NFL Gametime, an integrated NFL feed and hub featuring live data, scores, statistics, creator content, and more through to the 2027 Super Bowl (Brian Steinberg/Variety)

X has introduced NFL Gametime, an integrated hub that delivers live NFL data, scores, statistics and creator-generated content within the platform. The service will operate continuously through the 2027 Super Bowl, consolidating official league feeds and fan-driven media in one interface.