YouTube raises Premium prices across Europe with an opt-in deadline

YouTube Premium’s individual plan in Romania rises from RON 29 to RON 32, a roughly 10% increase, while other European markets face 14-17% hikes. Subscribers must accept the new rates by 10 October 2026 or their accounts will be cancelled, complying with EU consumer-protection rules that require explicit consent for price changes. The adjustments follow recent YouTube Music Premium price increases and accompany broader platform changes, including a new Peacock offering and tighter creator-partner requirements.