Google's keyword ad practices face renewed criticism after the Delhi High Court ruled against Google in a trademark dispute involving Indian company Hindware (Jagmeet Singh/TechCrunch)

An Indian court ruled that Google can be held liable for selling rivals a brand’s name, citing a trademark dispute involving Hindware. The decision has prompted renewed criticism of Google’s keyword advertising practices, with lawyers arguing that platforms may need to reassess how they handle trademarked keywords. The ruling has drawn support from industry founders who see it as a warning to ad-business models.

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