Amazon's $35M marketing campaign for Melania is ~10x the budget for similar documentaries like CNN's RBG; some suggest Amazon is currying favor with Trump (New York Times)
ThinkingNews Desk · how this was written
Amazon spent $35 million on marketing and acquired the film rights from Melania Trump’s production company for a documentary that features top cinematographers and expensive music, a budget far higher than typical documentary promotions. The filmmakers have defended the cost as unrelated to bribery, while observers have noted the unusually large spend and raised questions about Amazon’s motives.
Written from all 3 reports below, not from any single one.
How it was reported
- TechMeme·Amazon's $35M marketing campaign for Melania is ~10x the budget for similar documentaries like CNN's RBG; some suggest Amazon is currying favor with Trump (New York Times)
Amazon is spending $35 million to promote its film about Melania. This budget is significantly higher than typical documentary promotions. The large budget has raised speculation about Amazon's motives.
- The Verge·Melania documentary creators say its big price tag wasn’t bribery
The makers of the "Melania" documentary defended its high cost. Amazon paid $35 million for marketing and acquired film rights from Melania Trump's production company. The film features top cinematographers and expensive music.
- Hacker News·Amazon's Spending on 'Melania' Is a Barely Concealed Bribe
Amazon's spending on "Melania" appears to be a bribe. The company's actions raise concerns about ethics. Details are scarce, but the situation suggests questionable business practices.
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