Apple confirms its ‘Surprise and shine’ event for 9 September
ThinkingNews Desk · how this was written
Apple has announced a “Surprise and shine” iPhone launch event scheduled for September 9 at 10 a.m. PT, to be held at Apple Park. The company indicated that its first foldable iPhone, the iPhone 18 Pro, and additional new products are expected to be unveiled during the event.
Written from all 5 reports below, not from any single one.
How it was reported
- The Verge·Apple announces September iPhone launch event
Apple will hold its September iPhone launch event on September 9 at 1 PM ET in the Steve Jobs Theater, with a livestream available. Invites bearing the “Surprise and shine” tagline were distributed on Wednesday. The show may unveil a foldable iPhone with a wide form factor resembling the Galaxy Z Fold 8 and refresh the Pro and Pro Max models.
- Engadget·Apple announces September 9 date for 'Surprise and shine' iPhone event
Apple will unveil its new iPhones on September 9, livestreaming the event at 1 PM ET. The lineup is expected to include a foldable iPhone Ultra that folds into a tablet-size display, alongside iPhone 18 Pro models, with other variants slated for 2027. The presentation will emphasize Apple’s AI strategy, featuring Siri AI and Apple Intelligence, and marks the first event led by CEO John Ternus.
- TechMeme·Apple announces a "Surprise and shine" event on September 9 at 10am PT at Apple Park, where its first foldable iPhone, iPhone 18 Pro, and more are expected (Zac Hall/9to5Mac)
Nvidia reported second-quarter revenue of $96.22 billion, a 106% year-over-year increase, with data-center sales climbing 117% to $89 billion, both surpassing analyst estimates. Meta Platforms agreed to pay up to $18 billion to settle claims from U.S. states, imposing strict limits on teenage use of Facebook and Instagram and requiring algorithmic feed controls.
- TechCrunch·Apple is holding its iPhone launch event on September 9
Apple will host its next launch event on September 9 at Apple Park, featuring a “Surprise and Shine” theme and marking John Ternus’s first appearance as CEO after assuming the role on September 1. The agenda includes the unveiling of the foldable iPhone, the iPhone 18 Pro and Pro Max—expected as incremental upgrades—and the Apple Watch Series 12, Apple Watch Ultra, plus new smart-home devices. Launch dates for iOS 27, iPadOS 27, macOS Golden Gate, and other software updates are also slated for announcement.
- The Next Web·Apple confirms its ‘Surprise and shine’ event for 9 September
Apple’s September 9 event, “Surprise and shine,” will take place at 10 a.m. PT in Apple Park. The keynote will unveil a foldable iPhone—likely named iPhone Fold or iPhone Ultra—with a 5.3-inch outer screen, 7.8-inch inner screen, titanium frame, crease-free display, Touch ID in the power button, and a price of $2,000-$2,500. The standard iPhone 18 will move to a spring launch, while the iPhone 18 Pro/Pro Max will keep their current designs, feature an A20 Pro chip built on a 2 nm process, Apple’s C2 modem, a variable-aperture camera, and a smaller Dynamic Island.