How to watch Apple’s foldable iPhone announcement
ThinkingNews Desk · how this was written
Apple will hold its “Surprise and Shine” keynote on September 9, streaming at 10 a.m. PDT (1 p.m. ET) on Apple’s website, the Apple TV app and YouTube. The event will unveil a foldable iPhone, dubbed the iPhone Ultra, priced over $2,000, along with the iPhone 18 Pro and iPhone 18 Pro Max, and the Apple Watch Series 12. AirPods with camera capability and updated HomePod models are also expected.
Written from all 4 reports below, not from any single one.
How it was reported
- TechCrunch·How to watch Apple’s foldable iPhone announcement
Apple will unveil its foldable iPhone Ultra, the iPhone 18 Pro, and iPhone 18 Pro Max on September 9 at 10 a.m. PDT, with the event streamed on YouTube and Apple’s events site. The launch may also include an updated HomePod, camera-enabled AirPods, and new Apple Watches, marking the first major announcement under CEO John Ternus.
- Engadget·How to watch Apple unveil the new iPhones on September 9
Apple’s “Surprise and Shine” event streams September 9 at 1 PM ET on the Apple TV app, Apple’s website, and YouTube, with John Ternus presenting. The keynote will reveal a foldable iPhone—dubbed iPhone Ultra—with a 5.5-inch outer screen, 7.8-inch inner display, no telephoto lens, and a price of $2,000 plus. It will also introduce the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and new Mac mini and Mac Studio models powered by M6 and M5 Ultra chips, slated for release on September 22.
- Engadget·Apple event 2026 live: Will we see the foldable iPhone Ultra at the 'Surprise and shine' keynote today?
Leaks from Bloomberg and accessory maker Dbrand suggest Apple will unveil a foldable iPhone Ultra alongside the iPhone 18 Pro, Apple Watch Series 12, and possibly an Ultra 4 at the “Surprise and Shine” keynote, marking CEO John Ternus’s first major presentation. The event begins at 9 AM EDT, with live coverage and a post-keynote reaction stream scheduled for 2:30 PM ET.
- Wired·Apple Event Live Blog: Folding iPhone, Apple Watch Series 12, AirPods, and More
Apple announced a folding iPhone, likely called the iPhone Ultra, priced over $2,000, and a new Pro model, both scheduled for a September release. The base iPhone 18 line will launch early next year due to higher manufacturing costs and a memory shortage. Updated Apple Watch and Watch Ultra models were also revealed, featuring improved Siri AI, on-device AI chips, secure computing, and battery optimizations, while no HomePod or camera-equipped AirPods were introduced.
- Engadget·Everything Apple announced at the foldable iPhone launch
Apple introduced the iPhone Duo, a 7.6-inch Super Retina foldable with a 5.4-inch outer screen, under-display front camera, 0.21-inch thickness when open, 254 g weight, eSIM-only support, and up to 44 hours video playback on the external display powered by the A20 Pro chip. The same event launched the iPhone 18 Pro series, Apple Watch Series 13, Apple Watch Ultra 4, refreshed AirPods, and Siri AI in iOS 27, initially in English with additional languages slated for October.
- The Verge·Apple iPhone Duo launch event: the 5 biggest announcements
Apple unveiled the iPhone Duo, a passport-shaped foldable that is the company’s thinnest iPhone yet, featuring a 7.6-inch inner display and a 5.4-inch outer screen and slated to support Apple Pencil later this year. The event also introduced updated AirPods and a new Apple Watch model.
Related stories
- Sources: Apple is set to debut the foldable iPhone Duo at $2,000+ with 256GB of storage, with sales starting as early as October, in white and dark blue (Mark Gurman/Bloomberg)7 outlets
- Apple's unveils its first folding iPhone3 outlets
- Apple confirms its ‘Surprise and shine’ event for 9 September5 outlets
- Apple’s foldable iPhone is on track to launch in September, report says4 outlets