3 outlets·3 reports·over 2h
EA created an entire division to push more in-game ads
ThinkingNews Desk · how this was written
Electronic Arts has established a new division called EA Advertising, a full-scale platform that enables brands to place dynamic, real-time advertisements directly within its games, including on stadium signage. The service targets the company’s roughly 120 million players, offering advertisers integrated in-game exposure across EA’s titles.
Written from all 3 reports below, not from any single one.
How it was reported
- Engadget·EA created an entire division to push more in-game ads
- TechMeme·Electronic Arts launches EA Advertising, letting brands integrate directly into gameplay through dynamic, real-time placements, including stadium signage (Assiatou Hann/CNBC)
- The Next Web·EA just built a full advertising platform inside its games, and 120 million players are the audience
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