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Instagram puts new limits on undisclosed AI profiles

ThinkingNews Desk · how this was written

Instagram will limit the reach of accounts that use AI-generated personas when they fail to apply a new “AI-generated profile” label. Such undisclosed AI profiles will be demoted in users’ feeds, reducing their visibility. The policy applies specifically to influencer-type accounts that present themselves as human without the required labeling.

Written from all 4 reports below, not from any single one.

How it was reported

  1. The Verge·
    Instagram cracks down on AI accounts pretending to be human

    Instagram will label accounts that feature AI-generated personas with a new “AI-generated profile” tag, replacing the previous “AI creator” label. The platform will actively seek out accounts that fail to self-label and will limit their reach or otherwise penalize them. This change aims to make it clear to users when a profile is not a real human.

  2. Engadget·
    Instagram will demote AI-generated influencers if they don't clearly label their account

    Instagram now requires accounts that feature AI-generated personas to display an “AI-generated profile” label; accounts that omit the label will have their reach reduced. The rule replaces the earlier optional “AI creator” tag and targets fake AI influencers that have been promoting apps, brands, and false wellness credentials. Creators can appeal penalties through the Account Status dashboard.

  3. TechMeme·
    Instagram says it will reduce the reach of accounts featuring AI-generated personas if they don't use a new "AI-generated profile" label (Karissa Bell/Engadget)

    Instagram will cut the algorithmic reach of accounts that use AI-generated personas unless they attach a visible “AI-generated profile” label. The policy aims to curb deceptive content and give users clear disclosure about synthetic identities.

  4. TechCrunch·
    Instagram puts new limits on undisclosed AI profiles

    Instagram will rename its “AI creator” tag to “AI-generated profile” and will reduce the reach of accounts that feature AI-generated people without that label, while creators using the label face no penalty. The label applies only to profiles whose subject is AI-generated, not to routine AI-assisted edits of photos, captions, or graphics. This change follows criticism of deceptive AI influencers and follows recent backlash over Meta’s AI-generated image tool and related regulatory settlements.

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