3 outlets·3 reports·over 2h
OpenAI Expands ChatGPT Ads with Sponsored Agents

ThinkingNews Desk · how this was written
OpenAI is testing Sponsored Agents in ChatGPT. The feature lets users chat with business-sponsored agents and visit advertiser websites through ChatGPT ads. Conversations are clearly labeled to indicate the sponsorship.
Written from all 3 reports below, not from any single one.
How it was reported
- Hacker News·OpenAI Expands ChatGPT Ads with Sponsored Agents
- TechMeme·OpenAI is testing Sponsored Agents, which let users chat with business-sponsored agents and visit advertiser websites via ChatGPT ads, with some US advertisers (Anzar Mehraj/Reuters)
- The Next Web·“A clearly labeled conversation”: OpenAI tests Sponsored Agents in ChatGPT
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