3 outlets·3 reports·over 19h
OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between $3 and $5 per click, in addition to CPMs (Digiday)
ThinkingNews Desk · how this was written
OpenAI has added advertising to ChatGPT, offering both cost-per-click and cost-per-thousand-impressions options. Advertisers can set CPC bids ranging from three to five dollars per click and can target specific prompts to reach audiences most relevant to the content. This new format expands the platform’s revenue model through more precise ad placement.
Written from all 3 reports below, not from any single one.
How it was reported
- Hacker News·OpenAI ad partner now selling ChatGPT ad placements based on "prompt relevance"
OpenAI's ad partner sells ChatGPT ad placements based on prompt relevance. Advertisers can target specific prompts to reach relevant audiences. This allows for more targeted advertising within ChatGPT.
- TechMeme·OpenAI enables cost-per-click ads inside ChatGPT, setting bids at between $3 and $5 per click, in addition to CPMs (Digiday)
- The Next Web·OpenAI’s ChatGPT ads just went cost-per-click, and the AI advertising war has its battle lines
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