Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last month (Peter Adams/Marketing Dive)
ThinkingNews Desk · how this was written
Amazon has partnered with OpenAI to let advertisers using its Demand-Side Platform purchase ad placements inside ChatGPT in a U.S.–only pilot. Ads, including text and image units from brands such as Delta Vacations, appear beneath organic responses and are sold on a cost-per-click or CPM basis, with OpenAI controlling delivery while Amazon provides managed-service support, product-feed generation and performance metrics. The ChatGPT ad business is reported to be generating roughly $1 billion in annual recurring revenue.
Written from all 3 reports below, not from any single one.
How it was reported
- TechMeme·Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last month (Peter Adams/Marketing Dive)
Amazon has partnered with OpenAI to allow users of Amazon’s Demand-Side Platform to run advertisements inside ChatGPT. The pilot program is limited to the United States and targets Amazon DSP customers. ChatGPT Ads generated $1 billion in annual recurring revenue last month.
- Hacker News·Amazon pilots ad services in ChatGPT
Amazon will sell ChatGPT ad inventory through its demand-side platform, letting U.S. advertisers such as Delta Vacations run text and image ads beneath organic responses on a cost-per-click or CPM basis. OpenAI retains delivery control, while Amazon provides managed-service support, product-feed ad generation, and performance metrics.
- The Next Web·Amazon lets its advertisers buy ads in ChatGPT in a pilot with OpenAI
Amazon Ads will let U.S. advertisers purchase ChatGPT placements through its DSP, paying per click or CPM, while OpenAI’s system decides which ads appear as clearly labeled text or image units beneath responses. The pilot includes brands such as Delta Vacations, and follows OpenAI’s $1 billion-run-rate ad business that began in February.
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