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Amazon partners with OpenAI to let users of Amazon's DSP run ads in ChatGPT in a pilot program limited to the US; ChatGPT Ads hit $1B in ARR last month (Peter Adams/Marketing Dive)

Amazon has partnered with OpenAI to let advertisers using its Demand-Side Platform purchase ad placements inside ChatGPT in a U.S.–only pilot. Ads, including text and image units from brands such as Delta Vacations, appear beneath organic responses and are sold on a cost-per-click or CPM basis, with OpenAI controlling delivery while Amazon provides managed-service support, product-feed generation and performance metrics. The ChatGPT ad business is reported to be generating roughly $1 billion in annual recurring revenue.