3 outlets·3 reports
Snapchat is rolling out sponsored AI agents
ThinkingNews Desk · how this was written
Snapchat is adding a new advertising format that uses AI-powered conversational agents. The sponsored AI agents appear in the Chat tab, letting users interact with brand-specific bots that provide product recommendations. This rollout introduces AI-driven “Sponsored Snaps,” expanding the platform’s ad offerings with interactive, chat-based experiences.
Written from all 3 reports below, not from any single one.
How it was reported
- TechCrunch·Snapchat brings AI-powered conversational advertising to its app
- TechMeme·Snapchat launches AI Sponsored Snaps, a conversational ad format in the Chat tab that lets users talk to brand-specific AI agents for product recommendations (Aisha Malik/TechCrunch)
- Engadget·Snapchat is rolling out sponsored AI agents
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